If you have been scrolling through TikTok or Xiaohongshu recently, you have likely seen the dreamy, aesthetic packaging of JOOCYEE. This viral C-Beauty (Chinese Beauty) brand has taken the makeup world by storm, and now, Singaporeans can experience it firsthand. Located at Wisma Atria, this is JOOCYEE’s first-ever overseas flagship store, offering a romantic and artistic shopping experience right in the heart of Orchard Road.

A Flagship of "Romantic Pragmatism"

Nestled at Wisma Atria (#B1-64/64A), the new boutique is a visual treat. Designed with the brand's philosophy of "Romantic Pragmatism," the store features soft curves, pastel hues, and an inviting layout that encourages swatching.

Unlike buying online, visiting the flagship store allows you to try their famous Singapore-Exclusive products. Yes, the brand has launched specific shades for the Airy Wear Long-lasting Foundation and Jelly Highlighter Stick that are curated specifically for Southeast Asian skin tones and our humid weather. It is the perfect place to find your exact match before the year-end parties begin.

Must-Have Viral Bestsellers

If you are new to the brand, start with the products that broke the internet.

• Glazed Rouge: The lipstick that started it all. It offers a mirror-like glass shine that doesn't feel sticky, perfect for that "tanghulu" lip look.
• Multi-Purpose Creams: These versatile pots can be used on cheeks, lips, and eyes, making them a travel essential for your December vacations.
• Tortoise Shell Blush: Known for its finely milled powder and unique packaging, this blush gives a natural, watercolor-like flush to the cheeks.

Exclusive Festive Promotions: December 2025

‘Tis the season of giving, and JOOCYEE is generous with its holiday treats. For the month of December 2025, shoppers at Wisma Atria can enjoy exclusive in-store perks:

• Social Media Redemption: Follow their official Instagram page and flash the promo post in-store to redeem a Free Gift Set (includes Lip Essence Jelly and Essence Lotion Pads). Valid until 31 Dec 2025, while stocks last.
• Bundle Savings: Look out for "Buy 3 Get 30% OFF" deals on selected lip glazes and eyeshadow palettes.
• Gift with Purchase: Spending above a certain tier (often $60) entitles you to limited edition merchandise like their adorable handheld mirrors or makeup remover wipes.

Shop Online for Convenience

Can't make it to Orchard? You can still grab these aesthetic goodies via their official online platforms. Their Shopee Official Store is fully stocked and often runs flash sales that mirror the in-store excitement.

Visit Us Today

Whether you are a C-Beauty veteran or just looking for a lipstick that stays put during a festive feast, JOOCYEE at Wisma Atria is your new beauty playground. Step in today and discover why this brand is the talk of the town.

Store Details & Official Links

JOOCYEE Wisma Atria

Address: 435 Orchard Road, #B1-64/64A Wisma Atria, Singapore 238877

Opening Hours: Daily, 10:00 AM – 10:00 PM

Connect with JOOCYEE:

• Google Map
• Website
• Facebook
• Instagram
• Shopee Official Store
• Lazada Official Store

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