Born to Dare: Experience TUDOR at Wisma Atria – Red Hues for a Bold 2026
If there is one watch brand that embodies the spirit of "New Year, New Adventures," it is TUDOR. Located on the second floor of Wisma Atria, this dedicated boutique—managed by the renowned Emperor Watch & Jewellery—is a sanctuary of Swiss precision and daring style. As we kick off January 2026 and gear up for the Lunar New Year, the spotlight is on their boldest, most auspicious timepieces that perfectly align with the Year of the Snake.
A Legacy of Excellence
Occupying a prime spot at Wisma Atria (#02-45/46), the boutique reflects the brand’s rugged yet sophisticated DNA. The signature black, red, and white aesthetic invites you into a world where heritage meets cutting-edge technology. Whether you are a seasoned collector or buying your first luxury mechanical watch, the specialists at Emperor Watch & Jewellery offer an experience that is as educational as it is exclusive.
The Auspicious Pick: Black Bay 58 Burgundy
For the upcoming Lunar New Year 2026, red is the color of the moment. TUDOR has the perfect answer: the Black Bay 58 Burgundy.
- The Look: Featuring a rich burgundy bezel and dial, this model is a masterclass in modern retro. It captures the essence of the original 1950s divers' watches while offering a striking pop of "lucky" color for the festive season.
- The Tech: Now METAS-certified, it guarantees precision even when exposed to magnetic fields of 15,000 gauss—perfect for the modern urbanite surrounded by tech.
Adventure Ready: The 2026 Dakar Rally Connection
Did you know TUDOR is the official timekeeper of the 2026 Dakar Rally happening right now in Saudi Arabia? Celebrate this spirit of endurance with the TUDOR Ranger.
- New Sizes: Whether you prefer the classic 39mm or the more compact new 36mm, the Ranger is the ultimate "go anywhere" field watch.
- Durable Design: With its manufacture calibre and rapid-adjustment T-fit clasp, it’s built to survive everything from the desert dunes to the boardroom.
Elegant Complexity: TUDOR 1926 Luna
For those who prefer elegance over sportiness, the newly released TUDOR 1926 Luna is a stunner.
- Moon Phase: Featuring the brand's first-ever moon phase complication, this watch adds a touch of poetic romance to the wrist—ideal for tracking the lunar cycles as we approach the Chinese New Year.
Wisma Atria Mall Rewards: Shop & Redeem
Your luxury timepiece purchase comes with added value thanks to Wisma Atria’s "Welcome 2026" campaign.
- UnionPay Privileges: From now until 31 January 2026, enjoy exclusive shopping discounts or instant rebates when you pay with UnionPay at participating stores.
- WeChat Pay Exclusive: Spend a minimum of $500 via WeChat Pay to instantly redeem a $20 Wisma Atria e-Voucher. Valid until 28 Feb 2026.
- Tourist Perks: International visitors can claim an extra 30% GST refund at the concierge, making Singapore one of the most competitive places to buy Swiss watches globally.
Visit Us Today
Whether you are hunting for a lucky red timepiece for the Year of the Snake or a robust tool watch for your 2026 adventures, TUDOR at Wisma Atria offers the perfect companion for every wrist.
Store Details & Official Links
TUDOR at Emperor Watch & Jewellery Wisma Atria
Address: 435 Orchard Road, #02-45 to 46 Wisma Atria, Singapore 238877
Opening Hours: Daily, 10:30 AM – 9:00 PM
Connect with TUDOR & Emperor Watch & Jewellery:
