Effortless Australian Style: Seed Heritage at Wisma Atria – Summer Chic for the Family
When it comes to mastering that "I just woke up like this" look, no one does it better than the Australians. Seed Heritage, a beloved staple in the Singapore fashion scene, brings its signature blend of bohemian vibes and modern minimalism to the heart of Orchard Road. Located on the first floor of Wisma Atria, this flagship store is a one-stop destination for women, teens, and children who value quality fabrics and timeless design. As we celebrate the festive joy of December 2025, discover why Seed Heritage is the go-to spot for breezy linen staples and the most adorable party outfits for your little ones.
The Flagship Experience
Occupying a sprawling space at Wisma Atria (#01-25 to 28), the Seed Heritage store is designed to feel like a luxurious walk-in wardrobe. The store is thoughtfully divided into zones:
- Woman: A sanctuary of neutral tones, featuring premium natural fibers like linen, cotton, and silk.
- Child (Baby, Girl, Boy): A colorful playground of whimsical prints and durable playwear.
- Teen: Trend-focused pieces that bridge the gap between "cute" and "cool."
Summer 2025: The Linen Edit
For December 2025, the racks are filled with the Summer 2025 Collection, perfectly suited for Singapore’s tropical "winter."
- Linen Lovers: The brand is famous for its linen range. Look out for the new Core Linen Wide Leg Pants and Scallop Hem Dresses in refreshing hues like Cornflower Blue, Sage, and classic Crisp White.
- Resort Ready: Whether you are jetting off to Bali or attending a poolside brunch, their embroidered kaftans and raffia accessories (hats and bags) are essential travel companions.
For the Little Ones: The "Party Edit"
If you have a flower girl to dress or a family photoshoot to plan, the Kids section is unmissable.
- Glitter & Tulle: The "Party Edit" features stunning tulle dresses with sequin embellishments—perfect for New Year's Eve 2026.
- Logo Essentials: You can't go wrong with their iconic Seed Heritage Logo tees and sweaters. They make practical yet stylish gifts that parents actually appreciate.
- Baby Gifting: Need a baby shower gift? Their soft-touch rompers and famous "Bunny" plush toys are bestsellers for a reason.
End of Season Sale: Up to 50% OFF
‘Tis the season for smart shopping! Seed Heritage has kicked off its massive End of Season Sale to clear the way for the new year.
- Markdown Madness: Enjoy up to 50% OFF on selected styles across all departments. This is the best time to stock up on high-quality basics and past-season gems.
- Sale Highlights: Look for discounts on their leather sandals and printed midi dresses—items that typically sell out fast during the sale period.
Wisma Atria Festive Rewards
Your shopping spree at Seed Heritage gets even better when you participate in the mall’s festive campaign.
- "Upon Iridescent Wings": Scan your Seed Heritage receipts at the Wisma Atria concierge! Spending here contributes to the mall’s Christmas redemption tiers, allowing you to claim Shopping Vouchers and exclusive gift wrappers.
- Lucky Draw: Every purchase brings you closer to winning attractive prizes in the "Holiday Indulgence" draw, including tech gadgets and staycations.
Shop Online: Free Delivery
Prefer to browse from home? The Seed Heritage Website offers a seamless online shopping experience.
- Perk: Enjoy Free Delivery on orders over a certain amount (typically $250+).
- Click & Collect: Check stock availability online before heading down to the Wisma Atria store to ensure your size is waiting for you.
Visit Us Today
Whether you are hunting for the perfect linen dress or the cutest outfit for your mini-me, Seed Heritage at Wisma Atria delivers style that is effortless, comfortable, and undeniably chic.
Store Details & Official Links
Seed Heritage Wisma Atria
Address: 435 Orchard Road, #01-25 to 28 Wisma Atria, Singapore 238877
Opening Hours:
- Sunday – Thursday: 10:30 AM – 9:30 PM
- Friday & Saturday: 10:30 AM – 9:30 PM
Connect with Seed Heritage:
