A New Look, Same Playful Spirit: Typo's Refresh at 313@Somerset

Anything But Ordinary, Since Day One
Typo is one of Australia's fastest-growing lifestyle brands, part of the Cotton On Group founded in Geelong, Australia in 1991. Focused on stationery and gifts that inspire and empower the younger generation, Typo has grown to 16 outlets across Singapore, each operating as a one-stop-shop for supercool gift ideas, fashionable stationery, and delightful room-bling.
The 313@Somerset outlet is located on Level 1, bringing the brand's playful, “anything but ordinary” energy to Orchard Road shoppers.
A Fresh New Look for the Brand
Typo is currently undergoing an exciting global brand refresh, moving away from its previously kitschy, cluttered aesthetic of unicorns and rainbows toward a more elevated, “Pinterest-curated” lifestyle studio look. The refresh introduces a new colour palette featuring jade green, plum noir, glacial blue, and wasabi tones, alongside a cleaner, boxier logo that leaves behind the brand's previous distressed typewriter font.
As part of this evolution, Typo also launched its first-ever concept store globally in Malaysia, reimagined as a “creative playground” with an open layout inspired by the idea that a simple piece of paper can spark creativity — a sign of exciting things potentially coming to more Typo stores across the region in future.
Pro Tip: Currently trending in-store is Typo's viral watercolour painting book — a fun pick-up whether you're shopping for yourself or looking for a creative souvenir.
What to Shop
Typo's range spans stationery, journals and notebooks, pens and pencils, diaries and planners, and office supplies, alongside gifting essentials like wall art, decals, frames, and gift wrapping. For everyday life, the store also carries tech accessories, travel supplies and bags, pencil cases, laptop bags, crafts, homewares and lighting, and party supplies.
Their signature notebooks, tote bags, and quirky homeware pieces have built a loyal following among shoppers looking to inject a bit of fun personality into their everyday essentials, whether that's for their own desk or as a thoughtful gift.
Outlet Details
| Mall | Unit | Address | Contact | Google Maps |
|---|---|---|---|---|
| 313@Somerset | #01-18 | 313 Orchard Road, 313@Somerset, Singapore 238895 | +65 6509 6951 | View on Google Maps |
Opening Hours
| Day | Hours |
|---|---|
| Monday | 10:00am – 10:00pm |
| Tuesday | 10:00am – 10:00pm |
| Wednesday | 10:00am – 10:00pm |
| Thursday | 10:00am – 10:00pm |
| Friday | 10:00am – 11:00pm |
| Saturday | 10:00am – 11:00pm |
| Sunday | 10:00am – 10:00pm |
Hours may be adjusted during public holidays or mall-wide events, so it's worth checking the outlet's live status on Google Maps before you head down.
Follow & Order Online
Typo keeps shoppers updated on new collections, collaborations, and its ongoing brand refresh across its official channels:
| Platform | Link |
|---|---|
| Official Website | cottonon.com/SG/typo-home |
| facebook.com/typoshop | |
| instagram.com/typoshop |
For online orders, Typo's own e-commerce website, part of the wider Cotton On Group platform, carries the full Singapore catalogue. At the time of writing, no official Shopee or Lazada storefront has been confirmed specifically for Typo, so shoppers looking to buy online should stick to the official website above.
Getting to Typo at 313@Somerset
Typo is located on Level 1 of 313@Somerset, a short walk from Somerset MRT station (NS23), making it a convenient stop whether you're stocking up on stationery essentials or hunting for a quirky, thoughtful gift. For exact directions and current opening status, tap the map link below.
Get directions to Typo 313@Somerset on Google Maps
Pro Tip: Keep an eye out for seasonal and collaboration ranges — Typo regularly releases limited-edition designs and character collaborations that tend to sell out quickly once they land in stores.



































































































