Top Off Your Look: New Era at Wisma Atria – The Home of Street Culture
If you believe a fit isn't finished without the right cap, then New Era at Wisma Atria is your sanctuary. As the official on-field cap of the MLB, NBA, and NFL, New Era has transcended sports to become a global icon of street culture. Located on the third floor of Wisma Atria, this sleek boutique is where sneakerheads and style enthusiasts converge to find the freshest drops in Singapore. As we close out the year with festive celebrations this December 2025, discover the limited-edition collaborations that are flying off the shelves.
The Headwear Hall of Fame
Situated at Wisma Atria (#03-31), the New Era store is a wall-to-wall showcase of the legendary 59FIFTY fitted caps, the adjustable 9FORTY, and the retro 9FIFTY snapbacks. Unlike browsing online, visiting the physical store allows you to use their professional Cap Blocking Machine—a service that reshapes your crushed or misshapen caps back to their original glory (often free for members!).
The store is meticulously organized by league and silhouette, making it easy to hunt down that specific New York Yankees colourway or the latest LA Dodgers drop to match your sneakers.
Viral Drop: BLACKPINK x New Era 2025
The biggest news for December is the arrival of the highly anticipated BLACKPINK x New Era 2025 Collection.
- The Hype: Featuring chic pink and black embroidery on classic 9TWENTY and bucket hat silhouettes.
- The Details: Look out for subtle nods to the group's iconic lyrics and signatures stitched on the side panels.
- Stock Status: These are selling fast, and the Wisma Atria outlet is one of the few locations with replenished stock for the holiday season.
Year of the Snake & Festive Exclusives
With the Lunar New Year approaching early in 2026, New Era has dropped its "Year of the Snake" collection ahead of schedule.
- Symbol of Wisdom: These caps feature intricate snake embroidery intertwined with team logos like the Yankees and White Sox, symbolizing wisdom and agility for the year ahead.
- Holiday Gift Sets: Grab their special "Gift Box" sets which include a cap carrier and cleaning kit—the perfect stocking stuffer for the collector in your life.
12.12 & Year-End Promotions
‘Tis the season for savings! New Era is running unbeatable end-of-year deals to clear the way for 2026 inventory.
- 12.12 Special: Enjoy up to 20% OFF storewide on selected items during the 12.12 mega sale period.
- Bundle Deals: The popular "Buy 2 Get 15% OFF" promo is back for selected headwear and apparel. It’s the perfect excuse to get matching caps with your partner.
- Mall Rewards: Don't forget to scan your receipts at the Wisma Atria concierge! Spending at New Era contributes to the mall's "Upon Iridescent Wings" Christmas campaign, where you can redeem vouchers and wrap gifts for free.
Visit Us Today
Whether you are hunting for a rare collab or just a fresh daily driver, New Era at Wisma Atria has the fit for you.
Store Details & Official Links
New Era Wisma Atria
Address: 435 Orchard Road, #03-31 Wisma Atria, Singapore 238877
Opening Hours: Daily, 10:30 AM – 9:30 PM
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