Singapore's Fashion Pioneers: Local Brands Weaving Style and Identity

March 12, 2024

Singapore's fashion scene is a vibrant tapestry of innovation, self-expression, and cultural identity, embodied by local brands that cater to the nuanced tastes of its people. These homegrown labels, each with a distinct aesthetic and mission, showcase the diverse facets of Singaporean style. From the daily essentials offered by Love, Bonito, tailored specifically to Singaporean women, to the unique, artistic expressions of Ying the Label, these brands are defining what it means to dress in the Lion City. The Editor’s Market, Benjamin Barker, Graye, Stolen, Weekend Sundries, and Kydra further enrich this landscape with offerings that range from smart casual men's wear and androgynous pieces to backless dresses and stylish workout gear. Dive into the heart of Singapore's fashion ethos with these local pioneers.

Singapore's fashion landscape is as diverse and dynamic as its culture. Among the bustling city-state's towering skyscrapers and vibrant streetscapes, a group of pioneering local fashion brands is weaving a unique narrative of style, quality, and identity. These brands, each with a unique story and vision, offer something for everyone, from the everyday woman to the discerning gentleman, the fitness enthusiast, and those who march to the beat of their own drum. Let's take a closer look at these trailblazers:

Love, Bonito

A household name in Singapore, Love, Bonito, has carved a niche for itself by offering daily wardrobe essentials that are not just stylish but also tailored to fit the fashion tastes and sizing of the Singaporean woman perfectly. It's a brand that understands and celebrates the local aesthetic, making it a staple in many closets.


The Editor's Market

This brand is a haven for those who seek versatility in their wardrobe. With a wide range of women's wear that spans work, casual, and hijabi-friendly designs, The Editor's Market ensures that every woman finds something that resonates with her style and needs, making it a go-to for modern, versatile fashion.


Benjamin Barker

Catering to the modern man, Benjamin Barker offers a selection of men's clothing that blends smart casual styles with quality, well-cut fabrics. It's a brand that speaks to those who appreciate a sharp, polished look that's both timeless and effortlessly stylish.



Started as a menswear label, Graye has evolved to offer androgynous pieces that are heavily inspired by Japanese minimalist fashion. It's a brand for those who appreciate simplicity, quality, and a touch of the unconventional in their wardrobe.



Celebrated for its unique backless pieces and architectural inspiration, Stolen focuses on the feminine allure with a twist. This brand is for the woman who loves to make a statement with her clothing, embracing both boldness and subtlety in her style.


Weekend Sundries

Embracing the ethos of quality, timelessness, and comfort, Weekend Sundries offers garments that are perfectly suited for Singapore's climate. It's a brand that believes in the beauty of simplicity and the importance of wardrobe staples that last.


Ying the Label

With one-of-a-kind prints inspired by the founder’s love for painting, Ying the Label is more than just a fashion brand; it's a canvas for self-expression. Each piece tells a story, making it a treasure trove for those who want their clothing to reflect their personality and creativity.



Blending function with fashion, Kydra offers stylish workout gear that doesn't compromise on performance. Perfect for the fitness enthusiast who also cares about style, Kydra's offerings are a testament to the fact that workout wear can be both functional and fashionable.


These local fashion brands exemplify the creativity, diversity, and spirit of Singapore. By embracing their unique identities and values, they not only contribute to the local fashion industry but also help shape the global perception of Singaporean style. Whether you're looking for everyday essentials, workout gear, or statement pieces, Singapore's local fashion scene has something to offer that's not only high in quality but also rich in story and significance.

Previous post

Next post

There is no previous post.
There is no next post.

Latest posts