Exploring Sitiawan's Culinary Gem: Cheong Cia Gong Pian

December 18, 2023

The Essence of Cheong Cia Gong Pian

Photo: Martin Tang

Located in the vibrant town of Sitiawan, Malaysia, Cheong Cia Gong Pian stands out as a culinary landmark, renowned for its traditional Chinese biscuits. For over 30 years, this family-run business has captivated both locals and tourists with its unique and delicious offerings​​.

The Taste and Process

Photo: Annie Woo • Joey Mel • shin okh • Kelvin Low • Poh Yin Loo • gee unise

Cheong Cia Gong Pian's biscuits are not just any ordinary snack. They are a delightful blend of crispy texture and savory fillings, made from wheat flour, yeast, salt, and lard. The biscuits are traditionally filled with either chopped onions or char siew (a type of barbecued pork), offering a distinct taste that balances saltiness and umami​​.

The baking process is as fascinating as the biscuits themselves. Each piece is carefully pasted onto the inner walls of a heated, old-fashioned oven, akin to the ones used for baking naan. This unique method allows the biscuits to bake evenly, acquiring a hard and crispy texture that is best enjoyed fresh and hot​​​​.

Customer Experiences and Reviews

Visitors to Cheong Cia Gong Pian consistently praise the quality and flavor of the biscuits. A common highlight is the onion gong piah, described as "deliciously good" and comparable to Chinese bagels​​. The experience is further enriched by the chance to enjoy these treats fresh from the oven, emphasizing their irresistible appeal when eaten warm​​​​.

The Best Way to Enjoy

Photo: Chun Kheong Chong

Timing is crucial when visiting Cheong Cia Gong Pian. Catching a fresh batch just out of the oven is a rewarding experience, as the biscuits are at their peak in terms of flavor and texture. However, it's essential to note that they can become tough and chewy once cooled, so savoring them hot is the way to go​​.

A Must-Visit Culinary Spot

Photo: Zachary Ho

Cheong Cia Gong Pian is more than just a biscuit shop; it's a testament to traditional baking methods and a reflection of Sitiawan's rich culinary heritage. Whether you're a local or a tourist, a visit to this quaint establishment promises an unforgettable gastronomic experience. The combination of unique baking techniques, flavorful ingredients, and the warmth of a family business makes Cheong Cia Gong Pian a must-try destination for anyone exploring the flavors of Malaysia.

Sitiawan Cheong Cia Gong Pian

12, Lorong Tok Perdana, Taman Tok Perdana, 32000 Sitiawan, Perak, Malaysia

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