A Sportswear Paradise Awaits at Raffles City

Sun & Sand Sports (SSS) – the Middle East’s largest sporting goods retailer – has landed in Singapore with its first Southeast Asian flagship store at Raffles City. Spanning an expansive 11,000 sq ft space, this dynamic store brings a sporting paradise right to the heart of downtown Singapore. From the moment you step inside, you’ll feel the energetic, sporty vibe pulsing through the space. Whether you’re a casual jogger, weekend tennis player, or hardcore gym enthusiast, SSS Raffles City promises an exciting retail adventure that will motivate and inspire you to get moving. In fact, it’s more than just a store – it’s an experiential sports playground filled with the world’s best gear and a fun-loving atmosphere designed to celebrate an active lifestyle.

Convenient Central Location & Store Hours

Conveniently located on the second floor of Raffles City Shopping Centre (252 North Bridge Road, #02-03/04), Sun & Sand Sports is just a stone’s throw from City Hall MRT station – talk about easy access! The store is open daily from 10:00 AM to 10:00 PM, so you can drop by any day of the week to fuel your fitness journey. For easy navigation, find the store on Google Maps. Whether you work in the city or are out shopping on a Sunday, SSS Raffles City’s central location and long opening hours mean it’s always ready to serve your sportswear needs when you are. (Pro tip: Raffles City is connected via underground walkway to City Hall MRT, so even on a rainy day you can arrive dry and ready to shop!)

Over 90 Brands & Endless Sports Gear Under One Roof

If variety is what you’re after, Sun & Sand Sports Raffles City has it in spades. The store carries dozens of top sports brands – globally, SSS’s portfolio spans more than 90 sports brands, including powerhouses like Nike, Adidas, Puma, Vans, New Balance, and Under Armour. What this means for shoppers is an unparalleled selection of footwear, apparel, and equipment all in one place. From racks of the latest Nike running shoes to displays of trendy Adidas athleisure outfits, there’s something for everyone. The product range covers all kinds of sports and activities: you’ll find running and training gear, football boots, basketball sneakers, yoga and Pilates essentials, swimming apparel, hiking and outdoors equipment – you name it! SSS prides itself on being a one-stop shop for sports lovers, catering to “anybody and everybody, even kids”. That’s right – men, women, and children can all get outfitted here from head to toe.

Product Highlights: You can pick up high-performance running shoes, breathable training attire, and supportive activewear accessories all under one roof. If you’re into strength or wellness, check out the fitness section stocked with dumbbells, resistance bands, and yoga mats for your home gym needs. Water sports more your style? They’ve got swimsuits and goggles for swimmers, and even snorkeling gear for adventure seekers. With sports equipment for yoga, weight training, home workouts and more alongside the usual sportswear, the selection is truly comprehensive. No more hopping between different stores – Sun & Sand Sports has consolidated everything into a single, convenient venue. It’s a sportswear heaven where you can compare top brands side by side and gear up for multiple sports in one trip.

(Looking for a specific brand or item? Check out the latest collections on SSS’s official site – from running shoes to training apparel – to preview the kind of products you’ll find in-store.)

Immersive High-Tech Shopping Experience

Beyond the impressive array of products, what truly sets Sun & Sand Sports Raffles City apart is its immersive, high-tech in-store experience. This isn’t your old-school sporting goods shop – it’s a modern playground filled with interactive features that make shopping fun and informative. As you wander through the store, you’ll notice digital displays and futuristic touches at every turn.

Digital LED plinths on the store’s mannequins showcase dynamic content, and even “levitating” shoe displays highlight the latest sneaker releases – an engaging blend of tech and sport. These eye-catching setups aren’t just for show; they serve to educate and excite. For example, when you pick up a shoe or apparel item from certain displays, built-in pickup sensors can trigger on-screen information about the product’s features, sizing, and comparisons with other models. It’s like having a virtual assistant by your side, helping you learn more about the gear you’re interested in. The entire store is dotted with such innovative elements, creating a vibrant, experiential atmosphere where technology elevates the shopping journey.

A built-in 3D foot scanner provides custom measurements and footwear recommendations for the perfect fit. One of the coolest features you must try is this 3D foot scanning station located in the footwear section. Step right up, take off your shoes, and let the scanner analyze your feet in seconds – it measures everything from your exact foot length to arch height and heel width. The device then generates a personalized profile of your foot shape, and (here’s the best part) a touchscreen kiosk will suggest the best shoe models for you based on those measurements. No more guesswork or “hoping for the best” when buying new running shoes – the store’s tech literally guides you to the perfect pair! This state-of-the-art foot scanner makes shoe shopping a breeze and is a must-try experience for anyone visiting the store. (You can even have the foot scan results sent to your email for reference, so you’ll know your ideal size and fit for future purchases.) It’s innovations like this that turn a regular shopping trip into an educational and fun activity.

Of course, the innovation doesn’t stop there. SSS Raffles City also boasts a Customization Zone and a Trend Edit Zonethat add to the lively experience. The Customization Zone comes alive during special events – for instance, during the grand opening, shoppers enjoyed custom printing on socks and other gear. Going forward, keep an eye out for brand collaboration events where you might get to personalize a new jersey with your name or snag limited-edition items. Meanwhile, the Trend Edit Zone is perfect for the style-savvy. This dedicated area curates a rotating selection of the most stylish, on-trend sportswear items in the store. It’s updated regularly, so whenever you visit, you can quickly spot which sporty looks are hot at the moment – be it the newest Nike Air Max colorway or the latest athleisure apparel that’s taking over Instagram. Sun & Sand Sports knows that looking good is part of feeling good, so they make it easy to find gear that’s both functional and fashionable. As one writer noted, you can “still look fashionable even when doing sports,” and SSS’s trend-driven displays ensure you’ll find the gear to do exactly that.

To top it off, the store’s design includes an Instagrammable sports-themed mural – the first ever in an SSS outlet – created in collaboration with local art studio Lioncolony. This vibrant wall art near the fitting rooms features Singapore-inspired graphics with a sporty twist, making it a perfect backdrop for a post-shopping selfie. It’s clear that every corner of Sun & Sand Sports Raffles City is crafted to be visually exciting and engaging. From interactive screens to art installations, the store environment amplifies your passion for sports and leaves you feeling pumped up to go out and play!

Exciting Promotions and Community Events

Sun & Sand Sports doesn’t just stop at providing great products and a cool in-store experience – they also regularly roll out promotions and events to keep shoppers excited. If you love a good bargain, you’ll be thrilled by their seasonal sales. Right now (mid-2025), SSS is running a big mid-year End of Season Sale, with up to 50% off on all your favourite sports brands. It’s the perfect chance to snag that new pair of trainers or gym outfit you’ve been eyeing, at a fraction of the price. These major sales usually happen a few times a year, so savvy shoppers should stay alert. Whether it’s a Mid-Year sale, a Great Singapore Sale special, or year-end holiday discounts, Sun & Sand Sports loves to reward its customers with hefty markdowns and limited-time offers. (They’ve even done a “Big Friday” sale similar to Black Friday, with massive discounts of up to 80% on select gear, in line with their global promotions.) In short, whenever the seasons change or holidays roll around, expect SSS to celebrate with attractive deals – it’s always a good idea to check in for the latest offers on their official site or in-store.

Beyond sales, Sun & Sand Sports actively engages the community with fitness-forward events. This isn’t just a store that sells you products – it’s a brand that wants to get you moving. Case in point: shortly after opening, SSS hosted a “Fit Forward” weekend workout event at Raffles City, where customers could join free fitness classes like BodyCombat right at the mall. Imagine breaking a sweat with fellow fitness enthusiasts and certified trainers, then cooling down by shopping for new gear – talk about an all-in-one experience! SSS also set up fun game stations during its grand launch (like an augmented reality running game and an arcade basketball hoop) to gamify the shopping trip. These initiatives show the brand’s commitment to making sports enjoyable and accessible for everyone. Keep an eye out for future events such as community workouts, athlete meet-and-greets, or product trial stations when you visit the store. They’re always finding creative ways to bring people together and celebrate sports beyond just the retail aspect.

To never miss an update on new promotions or events, be sure to follow Sun & Sand Sports on social media – they frequently announce flash sales, giveaways, and in-store happenings there. (We’ve got you covered with the links: Facebook, Instagram, TikTok). By staying connected, you’ll get a first look at upcoming deals, new product launches, and fitness events, so you can jump on the action right away.

Visit Sun & Sand Sports Raffles City Today

Lively, tech-infused, and packed with top-notch gear, Sun & Sand Sports Raffles City is an absolute must-visit for active shoppers, sportswear fans, and anyone embracing a fit and fun lifestyle. Its energetic atmosphere will get your heart pumping from the moment you walk in – you might come looking for a new pair of running shoes and leave feeling inspired to sign up for that next 5K or hit the gym more often! With its unbeatable variety of brands and products, you’re bound to find something that suits your needs, whether you’re a seasoned athlete seeking high-performance equipment or a casual hobbyist looking for comfy athleisure wear. The welcoming staff and interactive store features make it easy (and enjoyable) to find exactly what you’re looking for.

So, what are you waiting for? Gear up and get in the game by visiting Sun & Sand Sports at Raffles City. Try out the cool 3D foot scanner, browse the latest sneakers and sports fashion in the Trend Edit Zone, and grab some great deals while you’re at it. This one-of-a-kind sports store promises a shopping experience that will not only outfit you for success but also ignite your passion for an active life. Head down today and see for yourself why SSS Raffles City is fast becoming Singapore’s favorite sportswear playground – it’s time to show them you’ve got game!