If you are looking for high-quality hair accessories and functional jewellery in Singapore, you have likely heard of HELEN. Located conveniently at Wisma Atria, this spot is known for being the unofficial "Hair Clip Paradise" of Orchard Road, boasting perhaps the largest variety of clips, claws, and bands in a single store.

2. What to Buy: Highlights & Best-Sellers

Upon entering, the first thing that catches your eye is the sheer volume of hair accessories, meticulously color-coded and lining every wall. Here are the top picks you shouldn't miss:

• The "Unbreakable" Claw Clips: Unlike flimsy plastic options online, HELEN’s signature claw clips are known for their strong grip and durability. Perfect for holding up thick hair in Singapore’s humidity.
• Banana Clips (Vertical Clamps): A best-seller for office ladies. These create a sleek, professional ponytail effect without the "dent" that elastic bands leave behind.
• Hidden Gem (Brooches & Pins): Often overlooked, their collection of crystal and pearl brooches is excellent for adding a touch of elegance to a plain blazer or scarf.

3. The "Vibe" & Service Check

Shopping isn't just about the product; it's about the experience.

• Crowd Level: We visited on a Wednesday afternoon, and it was quiet, allowing for plenty of space to browse. However, expect it to get busier during lunch hours when office crowds drop by.
• Staff Service: The staff were extremely helpful. Unlike many accessory stores, they actively encourage you to try on the clips. They are trained to demonstrate how to use specific clips for different hair lengths—a huge plus if you struggle with up-dos.
• Ambience: The store feels bright and boutique-like. It is small but packed, designed for a "treasure hunt" experience where you can browse leisurely.

4. Shop Online

Can't make it to the physical store? While we highly recommend visiting in person to test the grip of the clips on your specific hair type, you can find them online:

• Brand Site: www.helen.com.sg
• Tip: We recommend visiting the physical store for your first purchase. Hair thickness varies greatly, and testing the clip ensures it can actually hold your hair weight before you buy.

5. Getting There

• Address: 435 Orchard Rd, #B1-52 Wisma Atria, Singapore 238877.
• Nearest MRT: Orchard MRT (Exit D).
• Directions: HELEN is located at Basement 1. If you are coming from the Orchard MRT station tunnel, walk straight into Wisma Atria. It is located near the central area of the basement retail zone.

6. At A Glance

• Opening Hours: Daily, 10:30 am – 9:30 pm
• Contact: +65 6887 5402
• Social Media: Check out user reviews on  FaceBook to see how others are styling their clips!

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