Matsuyama is a captivating city located on the island of Shikoku in Japan. As the capital of Ehime Prefecture, it offers a delightful blend of historical charm, natural beauty, and rejuvenating hot springs. While less popular among tourists compared to other major cities in Japan, Matsuyama has its own unique appeal and is definitely worth exploring.

One of the city's most iconic landmarks is Matsuyama Castle, which proudly stands on a hill overlooking the city. Built in the 17th century, it is one of the twelve remaining original castles in Japan. Visitors can explore the castle grounds, climb the steep stone steps, and enjoy panoramic views of the surrounding area from the castle tower. The castle is particularly breathtaking during cherry blossom season when the surrounding moat and park are adorned with delicate pink flowers.

Another must-visit attraction in Matsuyama is Dogo Onsen, one of the oldest hot springs in Japan. This historic bathhouse complex has been attracting visitors for over a thousand years, including literary figures such as Natsume Soseki and even the imperial family. The main bathhouse, known as Dogo Onsen Honkan, is an elegant wooden building with a distinctive architectural style. Stepping into the bathhouse feels like entering a bygone era, and you can soak in the healing waters while surrounded by traditional decor and a tranquil ambiance.

For those seeking a taste of local culture, a stroll through the streets of the city's downtown area is a must. Here, you'll find the bustling shopping arcade of Okaido, lined with shops, boutiques, and restaurants offering local delicacies. Immerse yourself in the lively atmosphere, sample delicious street food, and browse for traditional crafts and souvenirs.

Matsuyama is also blessed with natural beauty. The city is surrounded by scenic mountains, including Mount Ishizuchi, the highest peak in western Japan. Nature enthusiasts can enjoy hiking trails, scenic drives, and breathtaking vistas. Additionally, the nearby Seto Inland Sea offers opportunities for scenic boat cruises and island hopping adventures.

To truly experience Matsuyama, consider staying in a traditional ryokan. These Japanese-style inns provide a unique accommodation experience with tatami mat rooms, futon beds, and exquisite kaiseki meals. Many ryokans in Matsuyama also have their own hot springs, allowing guests to indulge in a relaxing soak after a day of exploration.

Matsuyama may be less popular among tourists, but its historical sites, rejuvenating hot springs, and natural beauty make it a hidden gem in Japan. Whether you're seeking cultural immersion, relaxation, or outdoor adventures, Matsuyama offers a delightful escape from the crowds, allowing you to experience an authentic and enchanting side of Japan.

Here's a suggested itinerary for exploring Matsuyama:

Day 1:

• Morning: Start your day at Matsuyama Castle. Explore the castle grounds, climb to the top of the tower, and enjoy panoramic views of the city.
• Afternoon: Visit the nearby Shiki Memorial Museum, dedicated to the famous Japanese poet Masaoka Shiki. Admire the exhibits showcasing his life and works.
• Evening: Head to Dogo Onsen, one of Japan's oldest hot springs. Relax in the therapeutic waters and soak up the historic atmosphere of Dogo Onsen Honkan, the main bathhouse.

Day 2:

• Morning: Take a leisurely stroll through the Okaido Shopping Arcade. Explore the various shops, boutiques, and eateries. Don't miss the opportunity to try some local street food.
• Afternoon: Visit the Ishite-ji Temple, one of the 88 temples on the Shikoku Pilgrimage. Explore the temple grounds and experience the serene atmosphere of this important Buddhist site.
• Evening: Enjoy a traditional Japanese dinner at a local restaurant, savoring regional specialties such as taimeshi (sea bream rice) or udon noodles.

Day 3:

• Morning: Embark on a day trip to Mount Ishizuchi, the highest peak in western Japan. Hike one of the trails, taking in the stunning views of the surrounding landscape.
• Afternoon: Return to Matsuyama and visit the Saka no Ue no Kumo Museum, dedicated to Ryotaro Shiba's historical novel series. Learn about Japanese history and culture through interactive exhibits.
• Evening: Relax and unwind at a local onsen ryokan. Indulge in a traditional kaiseki dinner and soak in the soothing hot springs, rejuvenating both body and mind.

Day 4:

• Morning: Explore the nearby Seto Inland Sea. Take a boat cruise or ferry to the islands of Oshima or Shikoku Karst, enjoying the scenic views and fresh sea breeze.
• Afternoon: Return to Matsuyama and visit the Botchan Karakuri Clock, a whimsical clock tower featuring characters from Natsume Soseki's novel "Botchan."
• Evening: Explore the nightlife in the city, checking out local bars and izakayas, where you can sample regional sake and delicious Japanese pub food.