Chasing the Sun: Seafolly at Wisma Atria – Your Passport to an Endless Summer
In Singapore, it might be the monsoon season, but for the jet-setting traveler, December is the gateway to sun-drenched beaches in Bali, Phuket, or the Australian Gold Coast. Whether you are chasing the sun abroad or planning a "staycay" by the hotel pool, the search for the perfect swimsuit begins and ends at Seafolly. Located on the second floor of Wisma Atria, this iconic Australian brand brings the spirit of the ocean to Orchard Road. As we dive into the holiday travel peak of December 2025, discover why Seafolly is the ultimate destination for confidence, style, and the perfect fit.
Born on the Beach: The Wisma Atria Experience
Situated at Wisma Atria (#02-16/17), the Seafolly boutique is a splash of brightness amidst the city. Since 1975, Seafolly has defined Australian beach lifestyle, and their Singapore flagship reflects this vibrant heritage.
Walking into the store feels like stepping into a summer holiday. The racks are color-coded with the latest seasonal prints, textured fabrics, and cover-ups. Unlike buying swimwear online where fit is a gamble, the Wisma Atria store offers spacious fitting rooms and—most importantly—expert "Fit Stylists." These consultants understand body shapes and can guide you to the silhouette that flatters you most, whether it’s a high-cut retro bottom or a supportive D-cup booster top.
New Arrivals: Summer 2025 Collection
Just in time for the 2026 travel season, the store is showcasing the Summer 2025 Collection.
- The "Seadive" Texture: A fan favorite that returns every season. This year, the crinkled, stretch fabric comes in bold new hues like "Electric Blue" and "Sunset Coral," offering a 70s retro vibe with modern comfort.
- Eco-Friendly Swim: Seafolly is making waves with sustainability. Ask to see their "Water Garden" range, crafted from recycled nylon. It feels buttery soft on the skin while helping to clean up the oceans.
- Resort Wear: It’s not just about bikinis. The new linen separates—breezy button-downs and wide-leg trousers—are designed to take you seamlessly from the "Beach to the Bar."
The Art of Mixing and Matching
One of the best things about shopping at Seafolly is the freedom to mix and match. You aren't tied to a specific set.
- Size Flexibility: Need a Size 10 top but a Size 12 bottom? No problem.
- Style Versatility: Pair a floral print top with a solid color bottom to balance your silhouette. The staff at Wisma Atria are masters at creating these "hybrid" looks that make your swimwear wardrobe more versatile.
End of Season Sale: Up to 50% OFF
‘Tis the season for splashing out—literally! The highly anticipated End of Season Sale is currently live at the Wisma Atria outlet.
- Markdown Specials: Enjoy up to 50% OFF on selected styles from the previous Spring/Summer collections. It’s the perfect time to grab a spare bikini or a high-quality rash vest for water sports.
- Beach Accessories: Don't forget to check the sale bins for discounted beach bags, visors, and towels—essential stocking stuffers for the sun-lover in your life.
Seafolly Beach Club Rewards
Make your purchase go further by joining the Seafolly Beach Club.
- Welcome Treat: Sign up in-store to receive a $20 Welcome Reward (typically valid with a minimum spend).
- Birthday Rewards: Celebrate your special day with an exclusive voucher to treat yourself to that kaftan you’ve been eyeing.
- Sneak Peeks: Members get early access to sales and new collection drops, ensuring you never miss out on your size.
Shop Online: Click & Collect
Prefer to browse from home? The Seafolly omni-channel experience is seamless. You can explore the full range on their website and use the "Find in Store" feature to check stock availability at Wisma Atria before heading down.
Visit Us Today
Whether you are prepping for a winter sun escape or simply updating your pool essentials, Seafolly at Wisma Atria ensures you hit the water with confidence.
Store Details & Official Links
Seafolly Wisma Atria
Address: 435 Orchard Road, #02-16/17 Wisma Atria, Singapore 238877
Opening Hours: Daily, 10:00 AM – 10:00 PM
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