Discovering Hygge at HOOGA Raffles City

Step into HOOGA at Raffles City Singapore and experience the magic of hygge – the Danish concept of cozy living. This lifestyle-driven home décor store invites you to slow down and enjoy life’s simple pleasures through its thoughtfully curated range of products. Located in the heart of the city (Raffles City, 252 North Bridge Rd, #B1-22, Singapore 179103), the store exudes a warm, Scandinavian-inspired ambiance that makes shoppers feel right at home. From the moment you enter, you’re greeted by soft lighting, calming music, and displays that spark inspiration for a snug, minimalist living space.

The HOOGA Raffles City store entrance welcomes shoppers with a warm glow and inviting displays. Neutral tones, natural textures, and a “slow down” ethos set the stage for a cozy shopping experience.

HOOGA (pronounced “hue-guh”) takes its name from hygge and truly embodies it. The brand draws inspiration from the Danish art of cosiness – you’ll find plush textiles, gentle neutral palettes, and organic elements throughout the store. Each section feels like a mini home vignette, showing how you can mix-and-match items to create your own serene oasis. Whether you live in a spacious flat or a compact apartment, HOOGA’s versatile pieces help inject warmth and simplicity into any space. It’s a “home and living” paradise where everyday moments are celebrated, and where cozy minimalist style meets practical function.

Home Décor & Furniture: Scandinavian Simplicity for Every Space

One of the highlights of HOOGA Raffles City is its extensive selection of home décor accessories and small furniture, all designed with clean lines and cozy vibes. Stroll through the aisles and you’ll discover decorative accents that bring personality to your home – think elegant vases, artistic frames, modern clocks, and charming ornaments. HOOGA even carries faux botanicals (realistic artificial plants) and tasteful wall art, so you can add a touch of greenery and visual interest without fuss. Many pieces draw on Scandinavian design principles: they’re simple yet stylish, and easy to blend into any interior theme.

HOOGA’s home décor section brims with nature-inspired accents – from lifelike potted succulents and terrariums to dried floral arrangements and rustic wood pieces. These decorative touches help bring the outdoors in, creating a calming, natural atmosphere at home.

In addition to décor accents, HOOGA offers occasional furniture that’s both chic and functional. Browse their selection of bean bags, cozy floor cushions, sleek side tables, and trendy stools – perfect for enhancing small corners or creating new reading nooks. You might find a soft knitted pouf that doubles as a footrest, or a minimalist side table to hold your coffee and books. All these pieces stay true to HOOGA’s cozy minimalist aesthetic: they tend toward neutral colors (soft greys, whites, pastels) and natural materials like wood and rattan, making it effortless to create a soothing, uncluttered look. It’s Scandinavian simplicity at its finest – beautiful and useful items that make your home more inviting.

Bedding & Linens: Embrace the Snug Life

No cozy home is complete without a comfortable bed, and HOOGA’s bedding collection ensures your bedroom becomes a haven of relaxation. The store features a wide range of quality bed linens – from silky smooth bed sheets to plush duvet covers and fluffy quilts. HOOGA is known for its high-thread-count sheets and sumptuous fabrics that are soft to the touch, so you can look forward to crawling into bed every night. Whether you prefer cooling cotton, luxurious sateen, or sustainable TENCEL™ blends, you’ll find options in calming color palettes to suit your style.

To complement your sheets, HOOGA also offers various pillows and bolsters tailored to different sleep preferences. For instance, you might spot memory foam pillows that cradle your head and neck, alongside lighter microfiber pillows for that cloud-like feel. There are even special ergonomic pillows for those who need extra support. Layer on one of HOOGA’s textured throws or knit blankets at the foot of your bed, and you’ve instantly added style plus an extra dose of warmth for rainy nights. Don’t forget the bedroom furnishings – cushioned headboard slipcovers, bedside rugs, and blackout curtains – which all contribute to a restful, snug sleeping space. With HOOGA’s bedding and linens, achieving hotel-level comfort at home is totally doable (and oh-so-rewarding!).

Fragrances & Scents: Setting a Soothing Atmosphere

Creating a cozy home isn’t just about how things look and feel – it’s also about how they smell. HOOGA Raffles City houses an impressive array of home fragrances that can transform your living space’s atmosphere in an instant. Explore their collection of scented candles, elegant reed diffusers, aromatic room sprays, and essential oil fragrance oils. Each scent is curated to evoke comfort: you’ll find fresh botanical notes, calming florals, warm woody undertones, and seasonal aromas that instantly make a room feel more inviting. Light a HOOGA lavender vanilla candle during your evening wind-down, or use a citrusy diffuser in the mornings to energize your living room – the right scent elevates the mood and turns your home into a personal sanctuary.

If you’re looking for something special, HOOGA often releases limited edition scent series and beautifully packaged gift sets. For example, their White Series and Black Series fragrance sets (as hinted on their social media) combine diffusers and mini candles – perfect as gifts or as a treat for yourself. The store’s scent section is truly a feast for the senses; you can test different candle aromas or sample diffuser oils to find your signature home fragrance. And because all of HOOGA’s products align with their hygge philosophy, the fragrances are never overpowering – just subtle, layered scents that make you go “ahhh.” Incorporating these into your home is the final touch that completes your cozy, minimalist lifestyle.

Lifestyle Essentials: Bath, Storage & Dining

Beyond decor and bedding, HOOGA Raffles City also covers all the little lifestyle essentials that turn a house into a home. In the bath section, you’ll find plush towels (from oversized bath sheets to handy face towels) and chic bathroom accessories like ceramic soap dispensers, bamboo tray organizers, and even matching vanity mirror sets. These items help you create a spa-like bathroom experience, keeping with the calm and clean aesthetic (imagine soft beige towels and a wooden bath mat to tie the look together). HOOGA’s selection proves that even functional items like a laundry basketor tissue box can be stylish additions to your space.

Organization lovers will delight in HOOGA’s storage and NEAT collection. The store offers fabric bins, woven baskets, jewellery organizers, and other clever solutions to keep your home tidy while complementing your decor. It’s easy to declutter when you have pretty storage boxes that double as display pieces! For those who enjoy hosting, HOOGA even has a dining collection – elegant dinnerware, gold-accented cutlery sets, and unique serveware to elevate your table settings. From placemats to wine glasses, you can mix and match to create a warm, welcoming dining atmosphere for family and friends. In short, HOOGA covers “all your dining needs” and more. Every corner of your home is thoughtfully catered to, making it simple to live out a cohesive, cozy lifestyle.

HOOGA’s broad catalog of merchandise – spanning bed linens, bath, storage, lighting, furniture, decor, and dining – means you can do a one-stop shop to furnish your entire home. Each product, no matter how small, is selected to bring joy in daily living. By focusing on tasteful design and comfort, HOOGA helps you “embrace life’s simple pleasures every day” – be it sipping tea from a lovely HOOGA mug or relaxing on a cushion-filled sofa on a Sunday afternoon.

2025 Promotions & Seasonal Offers

Shopping at HOOGA isn’t just an aesthetic delight – it’s also rewarding, especially during special promotions. HOOGA Singapore loves to treat its customers with generous sales throughout the year. In fact, on 1 May 2025 (Labour Day), HOOGA held a Members’ Day Special sale that saw 30% off storewide, plus stackable extra discounts of 15–25% for HOOGA members. Basic and Silver tier members enjoyed an additional 15% off, while Gold and Platinum members enjoyed a whopping extra 25% off on top of the sale. This one-day event was a cozy home shopper’s dream – an opportunity to refresh your space with new decor and bedding at nearly half price if you were a top-tier member! HOOGA’s membership (free to sign up) is definitely worth considering if you’re a frequent shopper, as it rewards you with points and exclusive deals year-round.

Mid-year sales are another highlight. HOOGA often participates in the Great Singapore Sale season and other island-wide events, sometimes teaming up with its sister brand Akemi for massive warehouse sales. (Imagine nabbing luxe bedding and home accessories at up to 70–80% off during a clearance – it happens!). Towards year-end, keep an eye out for the November 11.11 sale and December holiday specials. In previous years, HOOGA’s 11.11 promotion offered 30% off storewide with extra member savings, and extended into Black Friday/Cyber Monday with further markdowns. We can likely expect similar cozy deals in 2025 too.

For online shoppers, HOOGA’s official e-store regularly features a SALE section where items are 50% off & above year-round – perfect for bargain hunters to snag lovely home items on a budget. Seasonal collections (like Chinese New Year decor or Christmas-themed goods) may also come with limited-time offers. Pro tip: Follow HOOGA’s social media and sign up for their newsletter to stay updated on the latest promos. The brand often teases upcoming sales or flash deals on their Instagram and Facebook pages, so you’ll never miss a chance to save while making your home more hygge.

Visit HOOGA Raffles City – Store Info & Online Shopping

Ready to experience HOOGA’s cozy magic in person? The Raffles City store is open daily from 11:00 AM to 10:00 PM, making it convenient to drop by after work or during a weekend shopping spree. The shop is located at Basement 1 of Raffles City (unit #B1-21/22), directly accessible from City Hall MRT station via Exit A. (If you’re unfamiliar with the area, Raffles City is the mall above City Hall MRT – super easy to find!) For navigation, you can use Google Maps to get directions right to the store’s doorstep. Once there, friendly staff are on hand to assist with product info or even styling tips – don’t hesitate to ask if you need help picking the perfect throw or figuring out which diffuser scent you love most.

If you prefer to shop from the comfort of home (staying true to that hygge vibe!), HOOGA has made it easy to access their products online. Browse and buy through HOOGA’s official online store, which features the full range of home décor, bedding, furniture and more. The website is well-organized by category, and you can even filter by “This Season” or “Trending Now” to see the latest favorites. HOOGA also operates official storefronts on popular e-commerce platforms – check out HOOGA on Lazada and HOOGA on Shopee for their LazMall and Shopee Mall listings, where you’ll often find online-exclusive deals or bundle specials. These platforms offer home delivery, and sometimes additional vouchers, making it ultra-convenient to get your HOOGA haul delivered. (Fun fact: HOOGA was so popular online that it became a top brand in Shopee’s Home & Living category in recent years!)

For the socially savvy, HOOGA has an active presence on social media. Follow HOOGA on Instagram and HOOGA on Facebook for daily inspiration – their feeds are filled with cosy corner décor ideas, styling tips, and news on new arrivals. They even share previews of seasonal collections (so you might get a sneak peek at the Christmas lineup or spring decor themes). Additionally, HOOGA has hopped on the short-video bandwagon – you can find them on TikTok showcasing product highlights and fun styling hacks.

‍HOOGA’s Raffles City store

A must-visit for anyone looking to infuse their home with warmth and minimalist charm. It’s more than just a shop – it’s a lifestyle destination where you can explore beautifully crafted home décor, sink into sumptuous bedding, and breathe in delightful scents that melt the day’s stress away. Whether you visit in person to touch and feel the products or shop online in your PJs, HOOGA makes creating a cozy, stylish home an enjoyable journey. So go ahead and transform your living space into a snug haven – with HOOGA’s help, your everyday home life in Singapore will be positively hygge!