The Crown Jewel of Orchard: Experience Rolex at Emperor Watch & Jewellery
In the world of horology, few names command respect like Rolex. And in Singapore, few retailers possess the heritage to represent the Crown quite like Emperor Watch & Jewellery. Located on the second floor of Wisma Atria, this dedicated Rolex boutique is a sanctuary of precision and prestige. As we close out 2025, there is no better time to invest in a timepiece that transcends generations—or to simply immerse yourself in the world of the Perpetual.
A Legacy of Excellence
Occupying a prime position at Wisma Atria (#02-40 to 44), the boutique is a testament to the long-standing partnership between Rolex and Emperor Watch & Jewellery, which dates back to the 1960s. The space is designed to reflect the brand’s aquatic and architectural heritage—think beige leather, bronze detailing, and the iconic emerald green waves—creating an atmosphere of quiet luxury where you can explore the collections in privacy and comfort.
The 2025 Collection: Icons Reimagined
This December, the boutique showcases the latest from the 2025 catalog. While stock availability for specific professional models fluctuates, visiting the boutique allows you to discover the craftsmanship firsthand.
- The Professional Models: Ask the specialists about the latest iterations of the Submariner and GMT-Master II, engineered for those who dare to venture into the deep or cross time zones.
- The Classic Models: Explore the timeless elegance of the Datejust and Day-Date 40, available in a variety of dials and precious metals that make for the ultimate festive statement.
- The 1908: Witness the sophisticated new face of Rolex dress watches, featuring a slim case and transparent case back that reveals the movement—a rare treat for the brand.
The "Official Retailer" Difference
Buying a Rolex is an experience, not just a transaction. As an Official Rolex Retailer, Emperor Watch & Jewellery guarantees the authenticity of every part of your new Rolex. The knowledgeable staff at Wisma Atria are not just salespeople; they are watch experts ready to guide you through the technical specifications, from the Parachrom blue hairspring to the Chronergy escapement, ensuring you find the watch that fits your lifestyle perfectly.
Festive Rewards: The "Upon Iridescent Wings" Campaign
While Rolex watches do not go on "sale," purchasing one during the festive season at Wisma Atria comes with significant perks thanks to the mall's "Upon Iridescent Wings" Christmas campaign (running until 26 Dec 2025).
- Guaranteed Vouchers: A Rolex purchase will easily qualify you for the top-tier redemption. Spend a minimum of $2,000 to redeem a $200 Wisma Atria Shopping Voucher.
- Lucky Draw: Your receipt also grants you maximum chances to win in the "Holiday Indulgence" draw, with prizes including the latest Sony Alpha a6700 Camera and PlayStation 5 Pro Consoles.
- UnionPay Exclusive: If you hold a UnionPay card, check for additional instant rebates valid until 5 January 2026.
Note: Redemption of vouchers is limited and on a first-come, first-served basis at the mall concierge.
Visit Us Today
Whether you are a seasoned collector or purchasing your first "crown," the Rolex boutique at Emperor Watch & Jewellery offers an experience as timeless as the watches themselves.
Store Details & Official Links
Rolex at Emperor Watch & Jewellery
Address: 435 Orchard Road, #02-40 to 44 Wisma Atria, Singapore 238877
Opening Hours: Daily, 10:30 AM – 9:00 PM
Connect with Emperor Watch & Jewellery:
