Get Your Crunch On: BHC Chicken at Marina Square – Korea’s No. 1 Fried Chicken Experience
If you have ever binged a K-Drama and found yourself craving that impossibly crispy, golden-brown fried chicken, you are not alone. The good news? You don't need a flight to Seoul to satisfy that craving. BHC Chicken (Better & Happier Choice) at Marina Square brings the authentic taste of Korea right to the heart of Singapore. Famous for its unique flavor dustings and "chimaek" culture, this outlet on Level 2 is the pilgrimage site for fried chicken lovers. As we kick off 2026, discover why this yellow-themed restaurant is still the reigning king of the crunch.
The Legend of "Bburinkle"
Located at Marina Square (#02-332A/332F), the menu is headlined by one undisputed star: the Bburinkle Chicken.
- The Magic Dust: Unlike standard fried chicken, Bburinkle is generously coated in a magical cheese, onion, and garlic seasoning that is savory, sweet, and addictive all at once.
- The Dip: It is served with a side of Bburing Bburing Sauce—a creamy, yogurt-based dip that cuts through the richness and adds a tangy kick. It is a flavor combination that sounds strange on paper but is absolute heaven on the taste buds.
Beyond the Powder: Macho King & Gold King
While Bburinkle gets the fame, the other flavors are equally worthy of your attention.
- Macho King: For those who prefer a sticky glaze, this is the one. Drenched in aged soy sauce and honey, then topped with sliced garlic and chilies, it offers a perfect balance of salty and sweet "umami."
- Gold King: A crunchier, lighter option featuring a golden ratio of soy sauce and sweet honey—perfect for purists who want to hear that audible crunch.
Weekday Power Lunch: Sets from $14.90
Working in the Marina Bay area? BHC Chicken offers one of the best value lunches in town.
- The Deal: Their Weekday Lunch Sets (typically Mon-Fri, 11:30 AM – 2:30 PM) start from just $14.90.
- What You Get: The set usually includes a portion of their famous chicken (choose from Bburinkle, Retro, or Macho King), a side of fries, and a soft drink. It is a satisfying portion that guarantees no "food coma" regrets—just pure satisfaction.
Mandatory Sides: Cheese Balls & Sotteok
You cannot leave BHC without trying their famous sides. In fact, some fans come just for these!
- Cheese Balls: These mochi-like donut balls are filled with molten mozzarella cheese. Order the Bburing Cheese Balls for an extra dusting of that addictive seasoning.
- Sotteok Sotteok: A popular Korean street food skewer featuring alternating sausages and rice cakes, glazed in a spicy-sweet sauce. It’s the perfect chewy companion to the crispy chicken.
Perfect for Sharing: Platters & Stews
Dining with a group? The menu is designed for communal feasting.
- Rabokki: A spicy stew of ramen noodles and tteokbokki (rice cakes) that serves as a hearty carb base to soak up all the flavors.
- Fishcake Soup: A comforting, peppery broth loaded with skewers—ideal for rainy evenings in January.
Marina Square Rewards: Eat & Earn
Make your calorie intake count towards your shopping rewards!
- SQUARES: Don't forget to scan your receipt via the Marina Square App. Every dollar spent earns you SQUARESwhich can be redeemed for e-vouchers.
- Lunch Parking: If you are driving for the lunch set, check the app for any midday free parking redemptions with minimum spend, making your lunch run even cheaper.
Visit Us Today
Whether you are a "Bburinkle" believer or a "Macho King" loyalist, BHC Chicken at Marina Square delivers the authentic, loud, and crispy flavors of Korea that make every meal a celebration.
Store Details & Official Links
BHC Chicken Marina Square
Address: 6 Raffles Boulevard, #02-332A/332F Marina Square, Singapore 039594
Opening Hours: Daily, 11:00 AM – 10:00 PM (Last Order 9:00 PM)
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